At this year’s IAB Nonference we will be challenging attendees to raise £1k for Charity whilst setting up their own Native Campaign.
Participants joining the ADYOULIKE workshop (13.20 – 14.00) will be given the opportunity to work in small groups on their own native advertising campaign – from brief to launch – over a 40 minute workshop designed to show how easy it is to set up and run infeed native advertising campaigns.
The workshop is dedicated to creating interesting native advertising and a relevant distribution strategy for four charities that are in need of donations, volunteers, and raising awareness.
ADYOULIKE will provide the charities with free advertising on premium publisher audiences across the AYL Exchange, among them Reach (formerly Trinity Mirror), ESI Media, MailOnline, Hearst Magazines, Bauer and many more category-specific audiences for a 7 day period following the workshop.
The workshop will hopefully result in raising over £1,000 for the participating charities, as well as boosting awareness of their invaluable work to relevant audiences.
Commenting, Dale Lovell, Chief Marketing & Partnerships, says:
“We wanted to do something different at the Nonference and we are excited about showing from start to activation the infeed native advertising creation and launch process – and what better way to do it than by working with these exceptional charities to raise awareness of their worthwhile causes.
“As the UK’s largest infeed native ad business our advertising reaches over 70% of the UK population.”
“At ADYOULIKE we take social responsibility seriously – we have been working with the charity Sport in Mind throughout 2018. While other unconference style events might tempt you with free drinks, glimmering PowerPoints and jazzy-titles, our workshop promises to help you learn about the effectiveness of native advertising, while also giving back. It will be fun, too. I’m looking forward to it immensely.”
James Chandler, CMO IAB UK, commented:
“As digital has become increasingly complex, it’s become less about screenshots on PowerPoint slides and more about experiences, more interactive, more hands on. It’s no longer enough to just listen to someone talk about these things, it’s about learning through doing; taking part, not taking notes. That’s why we’ve created Nonference – something completely different to Engage, Leadership Summit and the Digital Upfronts. We are delighted that ADYOULIKE are entering into the spirit of the event, by creating a tactile native ad experience for the 700+ brand and agency attendees.”
IAB Nonference Workshop
The ADYOULIKE Workshop will take place on 1 November 13.20 – 14.00, Room 6.
Raise £1K for Charity With Your Own Native Campaign.
Participating Charities Are:
Sport in Mind – Sport in Mind is an independent mental health sports charity formed in Reading in 2011 to use sport and physical activity to help aid the recovery of people experiencing mental health problems and encourage individuals to move their lives forward in a positive direction.
The Mix – The Mix is the UK’s leading support service for young people. We are here to help you take on any challenge you’re facing – from mental health to money, from homelessness to finding a job, from break-ups to drugs. Talk to us via online, social or our free, confidential helpline.
Caudwell Lyme – Caudwell LymeCo is a charity founded and sponsored by John Caudwell dedicated to promoting the health of Lyme disease sufferers in the UK and beyond. Our ultimate goal is for every Lyme disease patient in the UK to be treated and completely cured on the NHS. Currently, there are serious gaps in the scientific evidence on how to cure Lyme disease, how to diagnose it reliably and even on how many people have it and how it spreads. The NHS and the Department of Health have openly recognised this, and Caudwell LymeCo aims to support them in working constructively to resolve this complex problem.
ASTI – ASTI is a UK registered not-for-profit charity and the only international organisation whose sole purpose is to end acid violence at a global level. ASTI was founded in 2002 and has worked with a network of six local partners in Bangladesh, Cambodia, India, Nepal, Pakistan and Uganda that it has helped to form. ASTI has helped provide medical expertise and training to our partners, conducted valuable evidence based research, raised valuable funds to support survivors of acid attacks and helped change laws.