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ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold.

Dale Lovell, Co-Founder at ADYOULIKE commented “By completing the rigorous accreditation we are proud to be JICWEBS verified, reinforcing our commitment to improving standards across the industry and this confirms the company’s position as a leader in Native Advertising best practises. ADYOULIKE has set out to deliver non-intrusive seamless, infeed advertising in a transparent marketplace at programmatic scale.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified ADYOULIKE to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising”

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