Black Friday is the busiest shopping day of the year. In 2018 Black Friday is on Friday 23 November, follow the below 5 tips to improve your Black Friday Marketing Campaign.
The name Black Friday is believed to originate from the point in the year when retailers begin to turn a profit – thus going from the ‘red’ to the ‘black’
In 2017 mobile shopping was dominant across the holiday season. Shoppers are increasingly moving from desktop to mobile not only to research products but also to shop. Mobile made up 64% of shopping visits last Black Friday and this will continue to grow for 2018. Mobile was one of the biggest drivers of growth onCyber Monday last year, responsible for nearly 30% of revenue according to Adobe.