What is native advertising? Learn once and for all with this simple native advertising definition
Native Advertising can be a confusing term. Below we look to define native, breaking it down into a simple, memorable explanation of what native ads are for marketers, publishers and advertisers to understand.
This is a precise definition of native:
“Native Advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.”
Native adverts look and feel like the content that surrounds them. They are native in that the advertising looks and behaves, just like the editorial around it. The adverts sit within the editorial feed sections of websites and the advert works in the same way as existing editorial; as in, you normally will have to click on the content in order to interact with it.