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What’s New @ ADYOULIKE

What’s New @ ADYOULIKE?

Check out our occasional update on all things Native, to subscribe to the below newsletter please email jessica.francis@adyoulike.com

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Welcome to what’s new @ ADYOULIKE – Our occasional update on all things Native.

ADYOULIKE IN THE NEWS 

ADYOULIKE have won the Digiday Technology Award for Best Native / Content Advertising Platform!

The award recognises the very best in technology and was awarded to ADYOULIKE for efficiency and effectiveness in marketing processes for brands, agencies, and publishers.

The judges which comprised of pioneers in the tech world, decided ADYOULIKE had the edge over competition in the native industry.

ADYOULIKE’s 5 tips for your Black Friday Campaign 

Black Friday is the busiest shopping day of the year. In 2017 mobile shopping was dominant across the holiday season. Shoppers are increasingly moving from desktop to mobile to not only research products but also to shop.

The effectiveness of infeed native advertising formats – whether run by managed bookings or increasingly via Programmatic Native Advertising through DSPs and Trading Desks – is undisputed. Mobile shopping is going to be big this Black Friday weekend globally. Advertisers looking to promote their Black Friday campaign are missing out by failing to invites in Native Advertising. Follow our five tips for nailing your Black Friday campaign.

ADYOULIKE “Go Native in 40 minutes for Charity”

ADYOULIKE ran a session at the IAB Nonference recently, challenging attendees to help create infeed native advertising campaigns for charity. Agency, Brand and Publisher participants worked in small groups to create their own Native Campaign for charity – from brief to launch – over 40 minutes.

ADYOULIKE provided the charities with free advertising across premium publisher audiences across The AYL Exchange, among them Reach (formerly Trinity Mirror), ESI Media, MailOnline, Hearst Magazines, Bauer and mange more specific audiences for a 7 day period. Feedback from attendees has been well received.

” A great interactive and interesting session.”

If you would like ADYOULIKE to come into your office and run a “Why Native Advertising Works for Advertisers” Workshop – with no hard sells – please email jessica.francis@adyoulike.com

Native Advertising Trends to Watch 2019

Dale Lovell, Co-Founder at ADYOULIKE writes for The Drum  on key trends in Native Advertising that will be an influence on all aspects of digital in the next 12-18 months. Read more here 

New Publisher Update

Just some of our new publishers onboarded by our publisher team are listed below. For full network reach across markets, get in touch.

ADYOULIKE OUT & ABOUT 

The ADYOULIKE International Seminar: Marbella 2018

Over 100 ADYOULIKE staff from offices round the world congregated in Marbella for the annual ADYOULIKE International Seminar in October. Our annual  get together continues to grow. Great discussions, workshops and presentations on all things ADYOULIKE, native advertising, video, and technology.

There were some invaluable ideas and opportunities shared, so watch this space in 2019!

Team ADYOULIKE Hit the Road to Talk Infeed Native

The ADYOULIKE team has been busy the last few months spreading the message that infeed native advertising works, whatever your business or brand. Just some of the events we’ve attended and presented at include:

Programmatic I/O New York
Some of our ADYOULIKE team (pictured) spent a couple of days at Programmatic I/O in New York. The World’s Largest Conference dedicated to Education Marketers, Publishers, Agencies & Technologies on the latest in Programmatic Media Management.

PerformanceIn Live London
ADYOULIKE gave a presentation at PerformanceIn Live on Native Trends that will affect the industry in 2019.

Digiday Publisher Summit Barcelona
The ADYOULIKE publisher team were at the Digiday Publisher Summit Barcelona in October.

Native Advertising Days Berlin
The only conference solely dedicated to native advertising was attended by the ADYOULIKE team in Berlin in early November. 

SOMETIMES IT’S BEST TO JUST LET THE NUMBERS DO THE TALKING… 

 

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