Ever wondered where the term native advertising originated? Discover where the phrase native advertising comes from.
Native advertising is everywhere these days. The growth of native advertising over the last few years has been phenomenal. Definitions of native advertising are sometimes hard to understand – and even though it is commonly used these days, not everyone knows where the phrase native advertising originated.
Where Does Native Advertising Come From?
Credit for coining the term native advertising is generally believed to belong to venture capitalist Fred Wilson. Wilson is the co-founder of Union Square Ventures, a venture capital firm based in New York that has invested in numerous digital businesses, including Twitter, Tumblr, Foursquare, Zynga and Kickstarter.
Wilson is credited with referencing the phrase at the OMMA Global conference in 2011, where he described a new form of advertising as “native monetization systems” for web properties.
In his talk Wilson explained how advertising had become tailored to particular platforms, as they had better performance when they were made to function as part of a site.
He highlighted Google paid search results, Facebook ‘Likes’ and promoted tweets on Twitter among good examples at the time of ‘native monetization systems’.
It’s an interesting talk, which if you are interested in hearing more from when native advertising all started you can watch it here.